Branding & marketing
for one of the world’s
largest cannabis brands

Working with my agency’s strategist, I gave Curaleaf a brand refresh and website redesign. I then conceptualized and designed a brand awareness campaign, a range of marketing assets, and a launch campaign for Curaleaf’s new Nano edibles line.

The new brand appeals to a “xennial” target audience with the goal of making Curaleaf’s products approachable for customers of all cannabis comfort levels.